Founding
Vexilar was founded by John Uldrich and Robert Knutson. The first product was a small range-finder device for determining visual distances for golfers.
Vexilar has been a leader in marine and ice fishing electronics since 1960. From our first depth-and-temperature tube to today's FLX flashers and underwater camera systems, our Minnesota company has built its name on innovative, quality, and affordable products for anglers across North America. Here's where we came from.
1960: Vexilar enters the marine business as a small company built on innovative, affordable products for the sportsman. Our first product, the model 104 Deptherm, is a clear tube that displays both depth and water temperature when lowered below the surface and it remains in our product line more than 50 years later.
Late 1960s: As neon flashers became the latest in fishing electronics, Vexilar introduced the model 120 S.O.S., the first unit with an audible alarm to warn anglers of shallow water or fish below without watching the screen.
Late 1960s–1970s: Vexilar became a leader in sport fishing paper graphs with top units like the models 155 and 555. Many are still in use today, and we continue to supply paper, parts, and service for them.
1981: Vexilar launched the model 480, the first Liquid Crystal Display (LCD) depth finder and the foundation of the LCD graph market. With 128 x 64 resolution and strong sonar, it was followed by the 481 and 482, which added on-screen speed and temperature plus dual-frequency transmitters.
Mid-1980s: A flood of competing LCRs and LCGs nearly drove the small company to extinction. Vexilar employees Skip Christman and Steve Baumann stepped in to lead the company, confident in what it could still offer. Soon after came the first LCD Digital Fish Scale, known across North America as the Normark Weigh-In Scale, making it easy to accurately weigh.
1989: Vexilar returned to the depth finder market with the FL-8 color flasher, paired with a high-quality rechargeable battery and charger, a battery status indicator, and a unique carrying case that made it ideal for ice fishing.
Early 1990s: Vexilar re-entered the open-water LCD market with the LC-8, a high-quality compact LCD graph, and the LPS-1, a handheld digital depth finder that reads depth from above or below the surface. The LC-8 packed big performance into a small package; the LPS-1 brought ultra-portable depth reading to even the lightest-traveling anglers.
1995: To solve the cross-talk interference caused by so many flashers on the ice, Vexilar introduced the FL-8SLT ("SiLenT"), the first sonar with a true interference rejection system, canceling interference even from older FL-8 units. Alongside it came the revolutionary Ice-Ducer transducer, which uses a plumb-bob effect to hold a near-perfect vertical position and freed anglers from clumsy adjustable arms. It has been standard ice fishing equipment ever since.
Late 1990s: Vexilar improved on the LC-8 with the LC-10 "Boundary Waters" edition, a simplified, ultra-compact system weighing under 2-1/2 pounds and running 60 hours on a set of AA batteries, popular with expedition anglers. The Edge2 also debuted as the first dual-frequency, dual-transducer sonar on the market, letting anglers compare wide and narrow transducer cones side by side for more precise boat positioning.
2001: Vexilar's flasher breakthrough produced the FL-18, the world's first split-screen zoom flasher sonar, with target ID under 1/2 inch, a brighter display, and enhanced interference rejection, quickly earning its reputation as the "Cadillac" of ice fishing sonar. Vexilar also pioneered the all-in-one "Pack" system: a self-contained 12-volt battery and patented Ice-Ducer in a single carrying case, offered in styles from entry-level to fully loaded.
2002: The FL-8SLT was upgraded to the FL-8SE (Special Edition), bringing the enhanced display and interference rejection to Vexilar's best-seller while keeping its affordable price.
2004: Vexilar doubled in size with a new manufacturing and warehouse facility and introduced the patented AlumaDucer, a 200 kHz transducer engineered to shoot through aluminum hulls using a special acoustically conductive epoxy.
2006: Vexilar released the Edge3, adding a full-color display and improved features to the Edge2. The same year brought the FL-12 and FL-20, whose new flat-screen casing used advanced LEDs to eliminate the old built-in sun shield and deliver a larger, brighter display visible from wide angles.
2010: Vexilar launched the FL22 HD, the world's first winter flasher built specifically for shallow water, and the Fish-Scout, its first underwater camera line, offering nearly 10 hours of color/black-and-white viewing per charge. To mark its 50th anniversary, Vexilar also released a limited run of 500 50th Anniversary Ultra Packs built around the FL-20.
2011: The Double Vision system combined sonar and camera in one easy-to-carry unit, letting anglers switch between modes or run both at once.
2013: Vexilar unveiled the FLX-28, a next-generation flasher with automatic depth ranging, a digital depth option, five-color display palettes via new brushless data-transfer technology, and a dedicated weed mode.
The same period introduced the Fish Phone: the first Wi-Fi underwater camera to create its own hotspot for sharing and recording. Additionally, the Sonar Phone (SP100, SP200, SP300), which turned smartphones and tablets into high-resolution touchscreen fish finders was unveiled.
2015: Vexilar was inducted into the Minnesota Fishing Museum Hall of Fame, which called the Bloomington-based firm "synonymous with the ice-fishing market" and legendary for its electronic innovations dating to 1960.
2017: Vexilar unveiled the next-generation FLX-12 and FLX-20 flashers, featuring its pioneering brushless data-transfer technology. The patented DD-100 Digital Depth Indicator was also introduced, giving any Vexilar owner on any FL-series flasher from the past 30 years a digital depth and battery status readout at the push of a button.
2019: Vexilar released the Glo-Ring, 12-volt LED lighting that attaches via Vexilar's quick-charge jack or gator clips. It includes a wall-mount bracket for permanent fish houses or portable cases like the Genz Pack "Blue Box," with a master switch and an all-night, low-drain option.
2020: Vexilar reaches its 60-year milestone, still helping generations of anglers catch more fish.
2021: The FLX-30BB comes standard with a powerfu Broad Band Ice-Ducer.
2023: On October 16, 2023, independent investor Robert Jablonski and Valiant Wealth Management acquired Vexilar Incorporated and AWC Distribution Incorporated from Steve Baumann, who had owned and led both as President since 1995 and earned induction into both the Minnesota Fishing Hall of Fame and the National Freshwater Fishing Hall of Fame. Jablonski now leads the businesses as CEO, continuing Vexilar's legacy of the fastest, most durable fish finders on the market.
2024: Vexilar released the FLX-38BB and Pro Pack Elite, its most advanced flasher sonar and pack system yet, along with the Fish Scout Predator and Base Camp cameras.
Innovative, quality, affordable. A tradition that started more than half a century ago still holds true today, which is why so many anglers won't hit the ice without their Vexilar.