Since 1960

The History of Vexilar

1960

Founding

Vexilar was founded by John Uldrich and Robert Knutson. The first product was a small range-finder device for determining visual distances for golfers.

Founding
1965

The G-Mini

Vexilar develops the G-Mini, a device that measures and records impact forces. The device would eventually help NASA on their Apollo missions.

The G-Mini
1968

Model 104

The Model 104 “Deptherm®” was introduced, Vexilar's first venture into the sport fishing industry, and remains in the product line for over 40 years. Along with it, they developed the first fish preference temperature chart that has now become an industry standard for over 40 years.

Model 104
1969

First Sonar Device

Now a public company, Vexilar Engineering, Inc. introduced their first sonar device, the Model 120 S.O.S (Sound Off Sonar). It is the first of its kind to offer an audible alarm when a fish or minimum depth is detected. The innovation was important enough to be featured on NBCs Today show.

First Sonar Device
1970

Vexilar's President

Richard E. “Skip” Christman joins the company as a new electronic engineer. He later becomes President until his passing in 1995.

Vexilar's President
1970

Model 155A

Vexilar introduced the first straight-line paper graph to the sport fishing industry. The model 155A forever changed the way anglers expected to see the underwater world.

Model 155A
1971

The Model 60 Fish Scout

Vexilar introduces the Model 60 Fish Scout, an ultra-portable sonar that uses a needle readout to display depth. Its the first sport fishing sonar to be sold for under $100.

The Model 60 Fish Scout
1973

The Model 510 Paper Graph

Vexilar introduces the model 510 paper graph. A smaller graph targeted towards walleye and bass fishermen. Later this model is updated to the 555, which became the number 1 selling paper graph of the day.

The Model 510 Paper Graph
1975

Model 660

Vexilar introduced the model 660, the first CRT (Cathode Ray Tube) display sonar device. This model was well accepted and was followed by the 330 and 990.

Model 660
1975

Upholding the Industry

Vexilar took an industry leading role that lead to the defeat of a proposed law in Minnesota to ban sonar for fishing. If passed, Minnesota would have been the only state in the USA to have such a law on their books.

Upholding the Industry
1976

Partnerships

Vexilar begins working with Hondex Electronics in Japan to introduce the HE-33, the first shallow water (0-12 feet) paper graph. Also, the DE-12 is introduced. This is the first solid state, three-color display, sonar device with no moving parts.

Partnerships
1976

A New Brand

Vexilar introduces their new logo, developed by a legendary Japanese designer simply called Mr. Logo as a gift from Hondex Marine of Japan. The now Classic Vexilar bird is the image of a Wilson's Storm Petrel, a sea bird that spends nearly its entire life far out at sea and is considered a good luck sign to sailors.

A New Brand
1977

A new president

Steven E. Baumann joins the company as a Mechanical Engineer. He will later become President in 1995.

A new president
1980

Hard Times

Vexilar falls victim to bankruptcy and is purchased by Dave Rush of ACR, that later became APTEK, of Hollywood, FL.

Hard Times
1982

Liquid Depth Crystal Display

Vexilar introduces the first Liquid Crystal Display depth sounder, the model 480. This innovation would change the shape of sport fishing sonar for many years to come.

Liquid Depth Crystal Display
1986

Revitalizing Vexilar

Steve Baumann (left) and Skip Christman (right) pose with a parts supplier. The two decide to buy the struggling Vexilar with high hopes of bringing the company back to its prominence in the Sport Fishing Industry.

Revitalizing Vexilar
1987

First Digital Weight Scale

Vexilar's Steve Baumann and Skip Christman develop the first digital fish weight scale with the help of company founder Robert Knutson. The device is marketed through the Normark Corporation as the Weigh-In Scale.

First Digital Weight Scale
1989

FL-8

Vexilar discovered the classic FL-8®, a threecolor spinning wheel flasher. The live-action, real-time response of the FL-8® was
the ideal tool for winter fishing. This understanding of what the FL-8® could do
that no other sonar has ever done, sparked the modern ice fishing revolution.

FL-8
1991

Boating Applications

Vexilar enters back into the LCD market for boating applications with the Boundary Waters model LC-8, an ultra-compact depth sounder. This model would later be replaced with the LC-10 and CLC-200.

Boating Applications
1995

FL-8® SLT

With the popularity of Vexilar FL-8® flashers
increasing each year, crosstalk interference became a major issue. In response, the FL-8®SLT (SiLenT) was introduced with the first
interference rejection system. This effectively knocked out the problematic
signals in both units

FL-8® SLT
1997

The "Ice Ducer"

Vexilar is issued a patent for the “Ice-Ducer®” transducer, a sonar transducer
designed specifically for ice fishing.

The
2000

Edge LC-507

Vexilar enters the high-end LCD market with the Edge LC-507, a dual sonar model that offers both wide and narrow coverage at the same time. This model is later updated to the LC-507C, a color display unit.

Edge LC-507
2002

The FL-18

Vexilar introduced the FL-18®. This is the first flasher to incorporate a split screen zoom. The popularity is overwhelming and Vexilar's sales climb to all time highs.

The FL-18
2003

FL-8SE

The FL-8SLT is improved and renamed the FL-8SE, with a brighter display and improved interference rejection. Also, the FL-10 is introduced, a new in-dash version of the three-color flasher strictly for boating.

FL-8SE
2004

AlumaDucer Transducer System

Vexilar debuts the new AlumaDucer transducer system, the world's first transducer designed to shoot through an aluminum boats hull. This was awarded product of the year by the National Marine Manufacturers Association.

AlumaDucer Transducer System
2006

FL-12 and FL-20

The next generation of three-color flashers were introduced with great anticipation. The FL-12 and FL-20 joined the Vexilar product line-up with a stylish flat panel design and more built-in features. These 2 new models were a big hit with fishermen and Vexilar sales soared.

FL-12 and FL-20
2008

ICe fishing today

Ice Fishing Today television show debuts with host Tom Zenanko, Vexilar Sale and Marketing Manager. The show offers a unique concept, supported by the website

ICe fishing today
2010

50th anniversary

Vexilar introduces their Limited Edition 50th Anniversary Ultra Pack with a FL-20. This was a limited edition offering of only five-hundred of the most advanced ice fishing systems ever created to celebrate Vexilar's 50th Birthday!

50th anniversary
2012

hall of fame

Steve Baumann, President of Vexilar inc. is inducted into the Freshwater Fishing Hall of Fame "Baumann has been a pioneer in the fishing industry designing and advancing cutting-edge products and introducing products that never exsisted on the market untill his vision made them reality."

hall of fame
2013

The Ultra-Portable Sonarphone®

For the first time, anglers were able to download a free app to their smart phone or tablet and turn it into the best HD quality touch screen sonar in the world for a fraction of the cost of conventional sonar. Vexilar launched the ultra-portable Sonarphone® SP100 and the SP200 for permanent boat installation which can integrate with Navionics to allow for sonar/GPS display and the ability to make sonar charts live.

The Ultra-Portable Sonarphone®
2014

Digital Depth Display

Vexilar introduced a digital depth display
which works with all flashers made in the last 30 years. Simply attaching the DD-100 between the transducer and head unit allows anglers to get exact depth readings. As an added bonus, the battery status can be indicated with the touch of a button.

Digital Depth Display
2015

Hall of Fame

The name Vexilar is synonymous with the ice-fishing market’s dynamic growth in recent years. Talk ice fishing and a common topic is what anglers see on “the Vexilar.” Legendary for its fishing-electronics innovations, the Bloomington-based firm boasts a history dating to 1960 and its first product, the Deptherm—a small clear tube showing the depth it was lowered to, plus the water temperature at that depth.

Hall of Fame
2017

The FLX-12 & FLX-20

Vexilar unveils the next generation FLX-12™ and FLX-20™ flashers, which feature
its pioneering brushless data transfer technology.

The FLX-12 & FLX-20
2019

Glo Ring

Vexilar wows ice anglers with the Glo-Ring. This glow-lure charger instantly sells by the
tens of thousands.

Glo Ring
2020

60 years

Vexilar reaches the 60-year mark and continues to help generations of anglers catch more and bigger fish.

60 years
2021

FLX-30

Vexilar releases the FLX-30BB which comes standard with the powerful Broad Band Ice-Ducer transducer.

FLX-30
2023

new leadership

Independent investor Robert Jablonski and Valiant Wealth Management acquire Vexilar Incorporated and AWC Distribution Incorporated from Steve Baumann on Monday October 16, 2023. The two investors partnered to make the acquisition, and Rob Jablonski will lead the businesses as CEO going forward. Vexilar and AWC have been owned by Steven Baumann, President of Vexilar and AWC since 1995. The new owners look to continue and further Vexilar’s history of developing the fastest and most durable fish finders on the market.

new leadership
2024

FLX-38

Vexilar releases the FLX-38BB and Pro Pack Elite, making it the most advanced sonar flasher to hit the market. The Fish Scout Predator and Base Camp cameras are also added to the lineup.

FLX-38

Our History

Vexilar has been a leader in marine and ice fishing electronics since 1960. From our first depth-and-temperature tube to today's FLX flashers and underwater camera systems, our Minnesota company has built its name on innovative, quality, and affordable products for anglers across North America. Here's where we came from.

The 1960s & 1970s: Founding and First Innovations

1960: Vexilar enters the marine business as a small company built on innovative, affordable products for the sportsman. Our first product, the model 104 Deptherm, is a clear tube that displays both depth and water temperature when lowered below the surface and it remains in our product line more than 50 years later.

Late 1960s: As neon flashers became the latest in fishing electronics, Vexilar introduced the model 120 S.O.S., the first unit with an audible alarm to warn anglers of shallow water or fish below without watching the screen.

Late 1960s–1970s: Vexilar became a leader in sport fishing paper graphs with top units like the models 155 and 555. Many are still in use today, and we continue to supply paper, parts, and service for them.

The 1980s: Entering the LCD Era

1981: Vexilar launched the model 480, the first Liquid Crystal Display (LCD) depth finder and the foundation of the LCD graph market. With 128 x 64 resolution and strong sonar, it was followed by the 481 and 482, which added on-screen speed and temperature plus dual-frequency transmitters.

Mid-1980s: A flood of competing LCRs and LCGs nearly drove the small company to extinction. Vexilar employees Skip Christman and Steve Baumann stepped in to lead the company, confident in what it could still offer. Soon after came the first LCD Digital Fish Scale, known across North America as the Normark Weigh-In Scale, making it easy to accurately weigh.

1989: Vexilar returned to the depth finder market with the FL-8 color flasher, paired with a high-quality rechargeable battery and charger, a battery status indicator, and a unique carrying case that made it ideal for ice fishing.

The 1990s: Ice Fishing Sonar Dominance

Early 1990s: Vexilar re-entered the open-water LCD market with the LC-8, a high-quality compact LCD graph, and the LPS-1, a handheld digital depth finder that reads depth from above or below the surface. The LC-8 packed big performance into a small package; the LPS-1 brought ultra-portable depth reading to even the lightest-traveling anglers.

1995: To solve the cross-talk interference caused by so many flashers on the ice, Vexilar introduced the FL-8SLT ("SiLenT"), the first sonar with a true interference rejection system, canceling interference even from older FL-8 units. Alongside it came the revolutionary Ice-Ducer transducer, which uses a plumb-bob effect to hold a near-perfect vertical position and freed anglers from clumsy adjustable arms. It has been standard ice fishing equipment ever since.

Late 1990s: Vexilar improved on the LC-8 with the LC-10 "Boundary Waters" edition, a simplified, ultra-compact system weighing under 2-1/2 pounds and running 60 hours on a set of AA batteries, popular with expedition anglers. The Edge2 also debuted as the first dual-frequency, dual-transducer sonar on the market, letting anglers compare wide and narrow transducer cones side by side for more precise boat positioning.

The 2000s: Color, Packs, and the FLX Breakthrough

2001: Vexilar's flasher breakthrough produced the FL-18, the world's first split-screen zoom flasher sonar, with target ID under 1/2 inch, a brighter display, and enhanced interference rejection, quickly earning its reputation as the "Cadillac" of ice fishing sonar. Vexilar also pioneered the all-in-one "Pack" system: a self-contained 12-volt battery and patented Ice-Ducer in a single carrying case, offered in styles from entry-level to fully loaded.

2002: The FL-8SLT was upgraded to the FL-8SE (Special Edition), bringing the enhanced display and interference rejection to Vexilar's best-seller while keeping its affordable price.

2004: Vexilar doubled in size with a new manufacturing and warehouse facility and introduced the patented AlumaDucer, a 200 kHz transducer engineered to shoot through aluminum hulls using a special acoustically conductive epoxy.

2006: Vexilar released the Edge3, adding a full-color display and improved features to the Edge2. The same year brought the FL-12 and FL-20, whose new flat-screen casing used advanced LEDs to eliminate the old built-in sun shield and deliver a larger, brighter display visible from wide angles.

The 2010s: Cameras, Wi-Fi, and Smart Sonar

2010: Vexilar launched the FL22 HD, the world's first winter flasher built specifically for shallow water, and the Fish-Scout, its first underwater camera line, offering nearly 10 hours of color/black-and-white viewing per charge. To mark its 50th anniversary, Vexilar also released a limited run of 500 50th Anniversary Ultra Packs built around the FL-20.

2011: The Double Vision system combined sonar and camera in one easy-to-carry unit, letting anglers switch between modes or run both at once.

2013: Vexilar unveiled the FLX-28, a next-generation flasher with automatic depth ranging, a digital depth option, five-color display palettes via new brushless data-transfer technology, and a dedicated weed mode.

The same period introduced the Fish Phone: the first Wi-Fi underwater camera to create its own hotspot for sharing and recording. Additionally, the Sonar Phone (SP100, SP200, SP300), which turned smartphones and tablets into high-resolution touchscreen fish finders was unveiled.

2015: Vexilar was inducted into the Minnesota Fishing Museum Hall of Fame, which called the Bloomington-based firm "synonymous with the ice-fishing market" and legendary for its electronic innovations dating to 1960.

2017: Vexilar unveiled the next-generation FLX-12 and FLX-20 flashers, featuring its pioneering brushless data-transfer technology. The patented DD-100 Digital Depth Indicator was also introduced, giving any Vexilar owner on any FL-series flasher from the past 30 years a digital depth and battery status readout at the push of a button.

2019: Vexilar released the Glo-Ring, 12-volt LED lighting that attaches via Vexilar's quick-charge jack or gator clips. It includes a wall-mount bracket for permanent fish houses or portable cases like the Genz Pack "Blue Box," with a master switch and an all-night, low-drain option.

The 2020s: A New Chapter

2020: Vexilar reaches its 60-year milestone, still helping generations of anglers catch more fish.

2021: The FLX-30BB comes standard with a powerfu Broad Band Ice-Ducer.

2023: On October 16, 2023, independent investor Robert Jablonski and Valiant Wealth Management acquired Vexilar Incorporated and AWC Distribution Incorporated from Steve Baumann, who had owned and led both as President since 1995 and earned induction into both the Minnesota Fishing Hall of Fame and the National Freshwater Fishing Hall of Fame. Jablonski now leads the businesses as CEO, continuing Vexilar's legacy of the fastest, most durable fish finders on the market.

2024: Vexilar released the FLX-38BB and Pro Pack Elite, its most advanced flasher sonar and pack system yet, along with the Fish Scout Predator and Base Camp cameras.

Innovative, quality, affordable. A tradition that started more than half a century ago still holds true today, which is why so many anglers won't hit the ice without their Vexilar.